Review: JavaFit Brewed Coffee from JavaFit.com

A while back I was contacted by a representative for JavaFit Coffee, who offered to send me a few samples of their coffee for review.  I gladly accepted the offer, and a few weeks later I received a duffel bag full of Coffee sample packs.  I don’t drink a lot of coffee, but I do enjoy a cup every few days, so in addition to sharing with family and friends, I slowly tried each of the different “flavors” I received. JavaFit has a concept on coffee that is somewhat unique and a bit odd - they have added supplements, vitamins, and other useful additives to regular coffee, and they promote their coffees as companions to a fit and healthy lifestyle.

I was sent five different flavors or “functions”as JavaFit likes to call them - original, energy extreme, diet plus, focus plus multi-vitamin, and immune plus multi-vitamin.  Each of the non-original flavors/functions contains a variety of supplements geared toward a specific goal: increased energy, appetite suppressant, mental clarity, or an immune system boost (you can read about the specific additives on their website).  I am far from a coffee aficionado, but I would describe their coffee as average.  It tasted very similiar to other mid-range pre-ground coffees I’ve had in the past.  I generally add a decent amount of sugar and milk to my coffee, but for this review I tried each of the coffees without sugar/coffee, and with, to gauge the flavor.  Here are my thoughts on each flavor:

Extreme Energy: this one has a slightly odd flavor, maybe it’s the green tea extract?  It also has an unfortunate slight aftertaste.  Extreme Energy tastes decent with enough sugar and cream.  This flavor/function gave me a definite energy boost for a few hours - I drank two cups in a row one day, and it gave me jitters.  This might be a good alternative for people who use energy drinks to get them through the day, or if you prescribe to the marketting materials, a good way to jumpstart a workout.

 Diet Plus: I didn’t detect and weird flavors in diet plus, and it tasted pretty much the same as the original.  I didn’t really follow the scientific process, but I don’t think this flavor/function supressed my appetite for very long.  I am not sure if any of the other additives had any beneficial effects on me, but they very well may have.

Mental Clarity: It is very hard to determine whether the additives in this coffee had any effect on my mental clarity, so I have to evaluate it based on taste alone.  I thought it was odd, that after opening the package, this flavor/function didn’t really smell enough like coffee.  Despite the weird lack of aroma, this flavor tasted pretty decent, and had no aftertaste.  I was pleased that it didn’t taste like vitamins - although it did taste slightly different than the original.

Immune Support: This flavor was basically the same as mental clarity as far as taste, and once again, it is very hard to tell whether it had a real impact on my immune system health.

I don’t generally associate coffee with exercise or fitness, especially given that coffee dehydrates me, but I do find that JavaFit has a good angle on the supplement market.  By selling to offices, workout centers, and other places that want to promote coffee with benefits, JavaFit is finding it’s target market, and gaining customers who enjoy coffee with the added health benefits.  Since I generally take a multivitamin every morning, and I only drink coffee every few days, I don’t really see a need to drink coffee with vitamin additives, especially if they alter the flavor.  Also, I don’t find that I enjoy the high/low cycle of energy supplements, and I don’t have a need for an appetite suppressant, so I am really not one of JavaFit’s “target” customers.  Despite that, their product has the potential to provide real benefits for people who are willing to pay the slightly higher price tag (about $1 per pot of coffee, if buying at their online store).  I probably won’t ever buy their coffee again, but I enjoyed it for what it was, as did the people I gave samples to.  I didn’t derive any specific benefit from the special blends, but I can see how they would be enticing to some.  Assuming the cost isn’t prohibitive, you may want to try it.

JavaFit Brewed Coffee from JavaFit.com:

Thanks to JavaFit for sending me these coffee samples for review, if you have a product that you would like me to review, please check out the ‘Get Reviewed‘ page for details on how to contact me.  Have you ever tried JavaFit coffee? What do you think of the supplemented coffee concept?  Is $1/pot too high of a price?

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